Hi there. I’m Racheal Vaughan Jones - I work with, and champion, Drinks SMEs.
The brand & marketing resource you wish you had in-house, I'm passionate about developing junior Marketing or Brand Management talent in your business to take your brand to the next level and accelerate growth. Sometimes spotted talking about the best drinks startups on the telly.
Get in touch for a chinwag about your drinks brand.
Hi there, most people call me RVJ.
I have 10+ years brand-building experience, a proven track record on world-renowned brands and have achieved success in both global and local roles in multinationals, as well as in the world of startups.
In 2020 I launched Building Liquid , a UK top 20 podcast about startups in the drinks world, the founders building them, and the tipples that inspired them along the way. A must-listen for any aspiring drinks entrepreneurs!
A passionate writer, I guard my tatty old thesaurus with my life and in my spare time, you'll find me working on my small batch whisky brand, Jackson Jones, combining amateur cocktail making with my penchant for baths (documented on Instagram @shitidointhebath), or undertaking a walk of epic proportions with my 'Sunday dog', Reggie.
I have experience across the full marketing mix but where I really excel is in combining strategic thinking with my creative flair to deliver impactful brand strategies.
I’ve had an exciting time so far; from launching the first range of Single Malts from Ballantine’s (2nd best-selling Scotch in the world); to developing alcohol-free beer Lucky Saint’s premium positioning (and their signature unboxing experience); to building craft beer startup JUBEL’s D2C business from scratch.
BRAND STRATEGY
I have experience developing brand strategies from scratch for both established and fledgling drinks brands. I have successfully developed acorn ideas into fully-formed positionings, as well as building out strategies to land existing positionings.
COPYWRITING
From luxury whisky, to beer via alcohol-free, I have written copy for brands of all sizes. Whether that’s functional on-pack messaging, creative brand-landing copy or the script for your latest campaign, I’ve always got my thesaurus at the ready!
CREATIVE
I have worked with creative agencies of all sizes - from the globally renowned to boutique startup agencies. I also have a track record of developing creative campaign ideas of all sizes myself and digging into my little black book of brilliant contacts to bring them to life.
That bottle of tequila was really heavy…
I work with brands in multiple ways. Some I spend an intensive week developing a robust strategy for them to take forward, some I work with on an on-going, weekly basis, helping them to accelerate their growth and others prefer to dip in for an afternoon once a month to do a progress update and health-check.
Let’s chat.
Whether we end up working together or not, I love nothing more than catching up with fellow drinks industry people. So drop me a note on the link below, grab a drink and let’s chat!
Every week, I host Building Liquid, the podcast about startups in the drinks world, the founders building them and the tipples that inspired them along the way. Think Guy Raz’s How I Built This, crossed with Jesse Ware’s Table Manners.